brand & communication
manager
Say HI, to lucas !
Drawing on 10 years of experience in communication and event management for international brands such as Red Bull, Activision, National Geographic, Bouygues, TF1, and others. A versatile professional and self-taught in video, photography, editing, and retouching, my goal is to enhance brand identity through my various skills:
📢 Communication
🎉 Event Management
📈 Marketing
🌐 Website Creation and Management
🎥 Video, Photography, Editing
Furthermore, fueled by a passion for the world of sports, I actively compete in boxing, bringing an extra dose of energy and determination to every project I undertake 🥊
I was able to work with / for:
let's work together !
let's work together !
Fields of expertise
-
Drawing from my experience in the field of communication, I have developed a profound expertise in effectively conveying messages. Whether through persuasive writing, verbal communication, or social media management, I am adept to creating impactful communication strategies to reach target audiences.
-
My passion for brand imaging has led me to master the art of shaping and reinforcing brand identities. With a comprehensive understanding of branding principles, I can develop strategies that create a lasting impression while maintaining consistency and relevance.
-
Equipped with my own professional gear, my audiovisual skills encompass capturing, editing, retouching, and creating visually impactful content. Whether through video, photography, or visual design, I can bring ideas to life in a captivating and aesthetic way.
-
Having worked on extensive projects for international brands, I am capable of handling all aspects of event design and execution, creating unforgettable experiences for participants
My career goal is to thrive in a company with strong values in lifestyle, entertainment, or sports.
An overview of my various projects
-
The Vpunch Gym is a high-end private boxing club inspired by New York gyms, offering a unique immersive experience in the heart of Paris with top-quality equipment, an exceptional setting, and an atmosphere conducive to self-improvement and conviviality.
Project creation, launch, and development.
Overall management: Daily club management, including staff supervision, operations management, and strategic decision-making.
Team management: Setting goals and responsibilities for teams (5 coaches, 3 apprentices, 2 interns).
Marketing: Website creation and management, SEO, Google Ads, and Facebook Ads campaigns.
Communication: Photo and video capturing, editing, community management, newsletter, and articles.
Artistic direction: Brand image management, creation, and production of merchandise.
Brand development: Strengthening the club’s brand image, developing marketing strategies to attract new members and retain existing ones.
Event planning: Organizing special events at the club, such as boxing galas (recreational, amateur, and professional), boot camps, trips, partner evenings, shootings, and podcasts.
Financial management: Budget management, ensuring expenses stay within limits, and identifying economic growth opportunities.
Recruitment and training: Overseeing the recruitment, hiring, and training processes.
Networking and partnerships: Developing relationships with other businesses, industry partners, and potential sponsors to create collaboration and partnership opportunities for the club.
-
An exclusive preview 30 meters above the ground to discover the new documentary series 'One Strange Rock', in association with Azilis.
In charge of the development and promotion of the event.
-
71st Cannes Film Festival on the Roof of the Five Seas Hotel with:
The table at Le Roof offering shared dishes and a culinary journey created by Chef Arnaud Tabarec.
The bar Le Perchoir and its bartenders who showcased their creativity with cocktails exclusively designed for nomads.
For ten days, we hosted:
– Filming and interviews with the talents of the competition films and official selections,
– Electric and eclectic concerts,
– Cocktails, official dinners, and parties for the festival’s most prominent films.
-
The RED BULL MIND GAMERS, the first world championship of Escape Game, took place in Budapest on March 25, 2017. To cover this international event and follow a French team participating in the game, French media were selected and sent on-site.
-
Following a national contest, the two artists and brothers Bigflo and Oli arrived at Etienne's place in the Bull Boom Bus to take him directly to a secret location for a private concert for him and his guests! I selected and accompanied around ten media outlets to provide the best coverage for this unique event.
OBJECTIVE: Highlight Bigflo and Oli's new album to media outlets most aligned with the target audience, through an original promotion centered around an unprecedented national contest.
ACTIONS:
Selection of media outlets to invite in order to relay the information in the most relevant way to the target audience: Skyrock, MinuteBuzz, Nextplz, HypeSoul, etc.;
Accompaniment of media on-site to cover the event.
RESULTS:
Numerous features in media outlets most aligned with the target audience, with an estimated total reach of 10 million in media and 4.1 million in social reach.
-
For the release of "Call of Duty: Black Ops 3," : selecting gaming influencers, organizing an exclusive press trip to Los Angeles with early game sessions and meetings with the development team. I managed logistical coordination to ensure a seamless experience, encouraging influencers to create original content.
-
Communication, digital activations, partner relations, art direction, and event organization...
-
To celebrate the 10th anniversary of NAT GEO WILD FRANCE’s service to nature, I organized “Wild Wednesdays”: workshops for children focused on nature and wildlife.
On the agenda: face painting, coloring, Nat Geo Wild video screenings, gardening initiation, recycling, world cuisine discovery, and the appearance of explorer Vincent Colliard!
ACTIONS:
Creation and organization of the Wild afternoons;
Research and selection of workshops and event partners;
Promotion of the event both online and offline;
Invitation of influencers and the press.
-
On the occasion of the screening of the Oscar-winning documentary 'Free Solo,' directed by Elizabeth Chai Vasarhelyi and Jimmy Chin, NATIONAL GEOGRAPHIC invited journalists to an immersive experience by recreating Yosemite Forest. The event featured a specially designed arch for a climbing session, a photo exhibition, an augmented reality experience, and a screening of 'Free Solo' for the attending journalists.